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A Guide to Moodboards


Mood boards help align the aesthetic, color palette, and the overall feel of a project. They can also help get the ideas from your brain (or your Pinterest board) into a clearly organized visual hierarchy.

Mood boards force you to select the images that best represent the style of whatever project you’re getting ready to design. Diving in a bit further, we are going to pick images that include the following:

  • Texture

  • Design Inspiration

  • Lifestyle Images

  • Color Swatches

Take a look at the sample mood board below and see how you can transform each of the elements as described above into an overall visual.


Now it’s time for you to create your own mood board. Using the list below, gather images that you feel best capture your overall idea.

  • Texture | If you could touch it, what does your design feel like?

  • Design Inspiration | This might be a graphic illustration, a drawing, a sketch, something that gives the overall look.

  • Lifestyle Images | If your design could be worn, what would it look like?

  • Feature Image | The core mood, style or feeling of the design. It should be whatever resonates with you the most.

  • Etc | This can be any image or detail that you find is inspirational but may not fit the other elements.

  • Color Swatches | You don’t have to worry about this one. This will be completed based on the images you choose.

  • A good mood board should help keep us visually focused as yoiu move into the next phases of your project.

If you are completing a mood board as requested by myself, I will help you put the visual together but I have some homework for you to get started. Please save each of your images using the following format: YourName_Texture.jpg

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